I’m from New Mexico so I keep a pulse on the advertising landscape back home. One of my favorite up and coming agencies in the country is McKee Wallwork Cleveland, in Albuquerque. I was fortunate enough to get in contact with Bart Cleveland. He’s been tremendous in giving me some great advice on my work and the industry. It was through Bart that I was able to contact Karl Madcharo (AD) at CCF.
Karl was a real cool dude and had worked with Bart in Atlanta. He spent quite a bit of time looking at my book. He went over each campaign about three times. He gave me some ideas about improving a couple of them. After looking at my book I picked his brain about being a Jr. trying to get work. Luckily, he was diggin’ the majority of my book and gave me some contacts around the city. It turns out he used to work at Kerker, where my buddy and wildly charismatic copywriter, Arthur Tanimoto, works. He then sent me over to Michael Atkinson’s office. I was familiar with his work and considered it a total score to show my book to him as well.
Michael spent just as much time with my book as Karl did and gave me some insights about some of my headlines and my long copy campaign. You always hear about the egos in advertising, but my experience has been the opposite. Karl and Michael were so down to earth and willing to help me out. They said they liked my work and I just feel fortunate to be getting such valuable feedback. My experience here was one of the best I’ve had, regardless of the fact that they aren’t hiring. Very inspriring people to be around. Good momentum for sure.
Tags: Arthur Tanimoto, Clarity Coverdale Fury, Karl Madcharo, Michael Atkinson
